Client story
Satokausi Media
Project: Brand strategy, hierarchy and brand guidelines for Satokausi Media and its sub-brands
Client: Satokausi Media
Project Scope:
Brand strategy & hierarchy
Brand positioning & guidelines
Brand identity design
Website layout design
Satokausi Media is a content-driven media house that connects partners with audiences who share the same passions. Their mission is to help brands communicate in ways that are engaging and relevant, while offering their dedicated audiences timely, high-quality content. Acting as a comprehensive marketing partner, they create compelling campaigns from concept to distribution and deliver measurable results through their broad media ecosystem.
Together with Satokausi Media’s team, we clarified their brand strategy, brand hierarchy, and guidelines to bring cohesion, clarity, and direction to support the company’s next phase of growth.
CHALLENGE
Satokausi Media lacked a clear distinction between its parent company and its sub-brands Satokausikalenteri and Sweat Stream. This made it difficult to expand and manage multiple business units cohesively.
APPROACH
Through workshops, we clarified the brand hierarchy and refined the parent brand’s positioning and identity. For Satokausikalenteri, we developed clear brand guidelines and governance to create a sclable brand system that enables easier brand management and supports growth.
OUTCOME
A well-defined brand structure and identity that strengthens Satokausi Media’s role as a parent company. A comprehensive Brand Book that supports brand governance and guides brand consistency across all sub-brands and touchpoints.
