Meet the founder

A brand designer and strategist with a creative heart

Hi, I’m Jutta Korkealaakso — a brand designer and strategist with a background in International Business Communication (MSc, Aalto University) and years of experience in marketing and design.

I help start-ups and growth-driven companies build brands that look distinctive, feel authentic, and communicate with clarity. My approach combines strategic insight and creative direction — ensuring every visual and verbal expression supports the bigger business goals.

Over the years, I’ve collaborated with startups, established businesses, and global brands across industries like media, consumer goods, and B2B services both independently and as an agency partner. I’m passionate about uncovering the essence of a brand and translating it into cohesive, meaningful experiences that grow with the business.

My Approach

For me, good branding is about showing on the outside what a brand wants to be known for.

My work begins with understanding. I take time to listen, ask the right questions, and uncover what makes a business unique. From there, I connect the strategic and the visual to create a brand that feels natural to the people behind it and inspiring to those it reaches.

Clients often describe our collaboration as smooth and inspiring. I lead with clear direction and fresh ideas, while making sure the process feels personal, supportive, and genuinely collaborative.

Each project is shaped around what best serves the outcome, whether it’s a clearly structured design process or a flexible, ongoing partnership that evolves with your brand. In the end, my goal is for every client to feel confident and proud of the result — a brand that finally looks and sounds like them.

FAQ

  • I collaborate with startups and growth-driven businesses of different sizes, from small teams to established brands.

  • Every project starts with understanding the client’s goals and challenges. I tailor the scope, structure, and creative direction to what best supports their brand and business objectives.

  • I primarily work independently but collaborate with trusted professionals such as copywriters, web developers, and photographers when needed. This ensures each project gets the right expertise and creative quality.

  • I’m based in Espoo, Finland, and I work with clients both locally and internationally. Most projects are completed remotely, though I’m happy to meet in person when possible.

  • Clients often describe our collaboration as smooth and inspiring. I bring clarity, structure, and creative direction while keeping the process warm, supportive, and collaborative.

  • The easiest way is to reach out via email or the contact form. We can schedule a short call to discuss your goals and find the best way to work together.