Client story
Media Industry Research Foundation of Finland
(Media-alan tutkimussäätiö)
Project: Brand Refresh
Client: Media Industry Research Foundation of Finland
Project scope
Brand identity refresh (colors, typography, creative direction)
Brand collateral design
Website layout design
The Media Industry Research Foundation is dedicated to advancing the competitiveness of printed, electronic and content-driven digital media, along with the closely related fields that support them. The foundation funds research, development, innovation, education and the growth of media-related expertise, while deepening understanding of the evolving needs of the industry.
For this project, the goal was to refresh the foundation’s brand identity and provide a broader set of visual elements that support clear, consistent and credible communication across its various communication channels.
CHALLENGE
Media-alan tutkimussäätiö sought to refresh its visual identity to better reflect its role as a bold, forward-looking authority in the Finnish media landscape.
APPROACH
The new identity was designed to convey a future-oriented, academic, and open-minded character. A vibrant color palette, modern typography, and custom iconography were combined with clear creative and photography direction to support consistent, professional communication. In addition to updating the visual language, I designed social media and presentation templates, and created an extensive brand guideline to support the in- house team in maintaining coherence across all touchpoints. I also designed the layout for the foundation’s new website front page.
OUTCOME
A distinctive, colorful, and minimal visual identity that supports the Foundation’s mission and helps it stand out in the media sector. The refreshed materials enable consistent, high-quality communication in all channels with media professionals, researchers, and other key stakeholders.