Client story
Sweat Stream
Project: Brand Strategy & Identity Design for a sports marketing agency
Client: Satokausi Media / Sweat Stream
Project Scope:
Brand strategy and identity design
Brand collateral design
Website layout design
Sweat Stream brings together athletes and brands, creating turnkey marketing campaigns for the athletes’ own media channels. Their approach ensures strong, consistent content production and clear reporting, making each collaboration impactful and well executed. Their model transforms sports sponsorship from charity-like support into profitable, measurable business for both the athlete and the brand.
Together with the Sweat Stream team, we set out to develop a visual identity that reflects their bold, energetic approach and supports their mission to make sports marketing smarter, clearer, and more effective.
CHALLENGE
Sweat Stream needed a clear to communicate its unique approach to sports marketing, connecting athletes, brands and audiences through campaigns and content. To launch the brand with wider impact, they wanted to create a brand identity that reflectsvthe company’s positioning or differentiates it clearly in the market.
APPROACH
We defined a clear brand direction and positioning, focusing on how Sweat Stream communicates its value to both athletes and brand partners. The visual identity and messaging were developed to support this direction and ensure a more consistent and distinctive presence across channels.
OUTCOME
A distinctive brand that clearly communicates Sweat Stream’s unique approach and competitive advantages. The new identity supports consistent and effective communication across campaigns, content and different touchpoints.
LOGO
2. LOGOVERSIO
LOGOMERKKI
“Investing in our brand with Jutta brought it to life. The branding process motivated and inspired our team. It also clarified how we communicate about our new business and helped us discover our competitive advantages in a new way.”
SAMULI KARJULA, CEO & B2B-SALES, SWEAT STREAM
